Pineapple MarketĮarly efforts to preserve fruits and vegetables, beginning in 1810, founded the fruit processing industry. In this chapter the possible trade routes across the Pacific are traced, old photos and etchings chronicle Captain Cooke’s and Captain George Vancouver’s visits and show early images of Hawaiians living in grass shacks and cultivating pineapple, papaya and bananas.Ĭhapter 2 | The Early U.S. The pineapple plant appears to have been well established in “the Sandwich Islands” by the early 1800s, before the arrival of the missionaries. Each is filled with historic photos, ads, article excerpts, corporate documents, portraits, personal memories and stories of the people, places, processes and innovations that drove the Hawaiian pineapple industry. Facing worldwide competition, increasing land prices and labor costs, the pineapple industry began its decline in the 1970s, to the final closure of the last canning facility at Maui Pineapple in June of 2007.Įvery chapter tells a piece of the Hawaiian pineapple story. At its peak in the 1940s, canned pineapple equaled more than two-thirds the dollar value of Hawai‘i’s raw sugar sales. By the late 1920s at least sixteen pineapple growing or processing firms were located on six of the eight major islands. The story of pineapple in Hawai‘i is of people, places and companies fitted together during its rise, peak and decline spanning the twentieth century. If you’re interested in the growth and decline of any agricultural industry or in the history of Hawai‘i in the twentieth century, you should add Hawaiian Pineapple Entrepreneurs to your library. This 696-page book represents fifteen years of dedication, research, writing and production to deliver a fascinating look into the entrepreneurial spirit life on a plantation the continuing challenges of an agricultural business and the growth, evolution and decline of the Hawaiian pineapple industry. Larsen, who spent eighteen years working for Dole Corporation, where he gained an insiders understanding of the Hawaiian pineapple business. You'll find the answers in this fascinating bookĪ limited number of books were published by the author, Jack L. What happened to the pineapple industry in Hawaii? Why are the islands no longer blanketed with pineapple fields? Why did the canneries close down?.What was it like to live and work on a pineapple plantation? This remarkable book, developed from detailed research and more than a hundred personal interviews, weaves together corporate documents, personal memories, archived articles, blueprints, hundreds of historic photos and individual perspectives of both laborers and managers who lived the life required to grow, manage, process and promote Hawaiian pineapple.ĭid you know Jim Dole initiated the first national advertising campaign to cooperatively promote a food product category-Hawaiian pineapple-instead of his own brand?ĭid you know canning pineapple began in the Bahamas? And it was primarily done by hand?ĭid you know famous artists such as Georgia O'Keefe were hired to illustrate pineapple ads in the '30s and '40s? The story chronicled in Hawaiian Pineapple Entrepreneurs is a microcosm of the growth and decline of an agricultural industry and the end of a way of life in the Hawaiian Islands. The growth and decline of an industry and way of life A comprehensive REVIEW, fully illustrated, of Hawaii's pineapple businessġ894-2010 Hawaiian Pineapple Entrepreneurs
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